I started out designing flyers for my own parties.

Now I turn undefined product problems into shipped software across AI, fintech, healthcare, and enterprise SaaS. 12+ years leading 0→1 products, building design systems, and partnering with product, engineering, and leadership to move strategy into real product outcomes.

Background

I grew up in Brooklyn as an artist, and I've been drawing and painting my whole life. I found design through music. I was a professional DJ, and I started designing flyers for my own parties. That led to Photoshop, music covers, and the early internet, and then graphic, web and visual design. Product came through the practical side: HTML, CSS, small agency work, and learning how to turn ideas into interfaces people could actually use. Over time, that path moved through e-commerce, SaaS, fintech, healthcare, ad sales, media, and enterprise tools.

The through-line has always been the same: I like hard product problems. The kind with messy data, edge cases, operational constraints, business pressure, and users who need the product to work because their job depends on it.

Where it started: flyers from the DJ years, and a lifetime of drawing. A few UX sketches snuck in.

How I work

I'm a generalist with a systems mindset. I usually start in plain text: writing, mapping the problem, naming the tradeoffs, and cutting through ambiguity. Then I move quickly into flows, prototypes, and working artifacts.

I'd rather put a rough prototype in a teammate's hands than spend another week polishing a deck. I care about craft, but I care more about momentum, clarity, and whether the work helps the team make a better decision.

I've led workshops, shaped product direction, built design systems, and partnered closely with engineers to ship. Not for process theater — for speed, consistency, and better product quality.

Currently

I run an independent product design practice. My engagements are equal parts consulting and building — I'm as likely to be rebuilding a design system as shipping a feature to production — for a mix of companies I keep private.

Lately that's meant embedded work with a fintech lending platform: rebuilding their design system and shipping tools their brokers use every day. One was a lender comparison tool — brokers weigh quotes to find the right fit for a borrower, and the matrix they'd inherited had become something you decoded rather than read. Another was sponsor expiration: designing how records lapse on a schedule instead of quietly going stale.

Before this I spent two years as the founding designer at Wisdom, an early-stage healthcare SaaS platform, leading design across Management Portal, Reporting, Insurance Verification, and Posting Assistant — including an AI-assisted payment posting workflow that cut manual posting time by about 40%.

Previously: Plastiq, Disney, Simplero, GoNation.

Tools & craft

Figma, React, HTML/CSS/JS, Claude Code, ChatGPT, Codex, Notion, Linear, and Obsidian.

I use AI tools as part of my design workflow — to explore faster, prototype smarter, write better documentation, pressure-test ideas, and move from concept to implementation with less friction. I still believe taste, judgment, and product thinking are the real tools. The software just helps me move faster.

Off the clock

Amateur boxer, music producer, former DJ, and dedicated father. When I'm not training, I'm usually outdoors — hiking, traveling, and meeting new people. I'm usually thinking about systems, behavior, design, music, training, or why Brooklyn still has the best energy of any place on earth.